Pay-per-click marketing is also known as cost per click. It is an advertising model which is used to drive traffic to websites in which an advertiser is made to pay to the publisher when the ad is clicked.
- Promoters pay a charge to the publishers each time one of their advertisements is clicked.
- It is a method by which visits can be purchased instead of relying on the organic ways to get them.
Video advertising refers to the online display advertisements that contain video within them. In general terms, it is the advertising that occurs before or after the end of a video stream over the web.
PPC remarketing is a type of online advertising that helps sites to show targeted ads to users who have already visited the website. Remarketing is also known as retargeting and it helps increase conversion rates and ROI.
Social advertising is a process by which the advertisements are displayed to the audience on various social media platforms (facebook, twitter, Instagram) in a manner to get more conversions and to get visitors to your website.
Display advertising is a form of paid advertising on websites or mobile apps through creative display banners or other formats of advertising such as text, images, flash, video, and audio to the audience to increase visitors on the site.
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