Every business whether small or big knows that marketing is the most important aspect for building a successful brand. To get new potential customers and to make the profits last, you must know digital marketing versus traditional marketing.
But, marketing alone is no longer the machine it once used to be. These days, the term marketing is bigger and much more complex than before.
Traditional marketing is not enough alone in current time. We have new forms of marketing such as Digital Marketing that have emerged as a giant marketing tool and you are not taking the full advantage out of your marketing efforts if you are not using both. What’s the difference?
It is the traditional form of marketing used by business owners to promote their products or services. This form of marketing includes print media, broadcast media, direct mail & telemarketing.
In terms of cost, the traditional marketing approach is far much more costly as compared to digital marketing. Costs for billboards, newspaper ads, magazine ads, television ads, etc. can go up quickly.
Also, there is no way of truly being able to track the performance and results of traditional marketing campaigns. Which means you can never truly know what your Return On Investment (ROI) will be. We’ll talk in brief about comparing the cost of traditional and digital marketing in a bit.
With traditional marketing, placement of your advertisements in front of the right audience is impossible. You can never ensure that the billboards or the newspaper ads are reaching out to the right audience for your business.
Of course, television ads will reach out to a larger mass but the audiences cannot be filtered. Also, did you know that people are spending less time on their TV sets and more on their smartphones these days, which makes the traditional marketing efforts less effective. So what’s the alternative?
On the other hand, digital marketing is the new kid on the block. Digital marketing includes website development, social media marketing, content marketing, banner ads, Google ads, search engine optimization (SEO), and video marketing.
Even traditional marketers admit that the costs of using digital marketing are way lesser than traditional marketing. You can not compete with the power of digital marketing where you can reach thousands of people in a go with just a single post, and you cannot compare that to the amount of money it takes to run a print advertising campaign that people may or may not pay attention to. We will give it a try.
Digital marketing is not only cost-effective as compared to traditional marketing, but it also provides for easy tracking of results and effectiveness of your marketing campaigns. It is possible to calculate your Return On Investment in Digital marketing campaigns because it provides the analytics and all the data required to track the performance of your campaigns.
You can measure the traffic to your site before the campaign and the increase after it. You can check conversions, cost per conversions, social engagements, blog readers, bounce rate and other metrics too, that will help you plan your future campaigns and set future goals.
This ability to be able to track your success and ROI differentiates Digital marketing from traditional marketing. It is something that enables the marketers to plan ahead and more effectively based on the data they acquired with the first set of campaigns instead of just guessing the results in the traditional marketing world.
Digital marketing takes accessibility to a whole new level. Considering mobile phones are the new leading medium around the world beating the TV medium. By 2021 90% of the internet consumer traffic will be video consumers. And it is much easier to watch videos on your mobile phones than on TV.
The goal of any marketing campaign is to reach the consumer where ever they are, and these days, it’s on their mobile phones. Four out of five mobile phone users shop online, and three out of five mobile users pay attention to the mobile advertisements that pop up in their social media timelines. All you need to do is reach out to the right audience at the right time with the help of digital means.
What to do with Your Marketing Efforts
Should you be applying both traditional and digital marketing techniques to your business? It depends on a variety of factors, and you should not be taking any decision hastily. Your industry, your budget, your product, etc. are the factors that contribute to the planning of the strategy for your business.
Every business is different and has different customers to target which will require different marketing techniques. Same techniques will not provide good ROI for marketing efforts.
When planning about the type of marketing strategies you want to try for your business, consider the following:
- Choose the most cost-effective technique
- Choose the strategy that gets the most reach
- Select the platform that provides you with the highest results
Marketing is essential for a successful business, but every business will require different marketing techniques to be a success.
If you are interested in upgrading your marketing game and push your efforts in the right direction, contact a digital marketing agency like Gratify Digital & get a free consultation with our team of experts.
We provide a full range of digital marketing services. Our SEO experts will help you generate maximum ROI with the least amount of investments.